This week’s topic, ‘Framing and the construction of perception’, basically explores the way in which media is framed and presented to an audience to gain attention and views.
It elaborates on how audiences have the role to either ‘take it or leave it’ with the information being offered.
This is purely because how things are framed to audiences are explained by individuals who are biased in that particular topic, ultimately making it important for viewers to personally reflect and examine the initial message of what is being framed to them before they create their very own opinion.
As an example provided by ‘McCombs School of Business’ on YouTube, they illustrate how a biased person selling their burger to an audience may frame their burger as ‘75% fat free burger’ rather than ‘25% fat burger’ as audiences are more likely to purchase a burger that states the ‘fat free’ fact, when in reality they are the exact same. People are also likelier to say the burger was yummier.
However, as topics being framed to audience’s are usually biased, for an individual to get the best explanation would be through receiving as many different opinions as possible. This could also be from a third party where the decision does not affect that particular person whatsoever.
Essentially, people need to be aware of what is being framed to them and from there, create their own opinion on what information they decide to take or leave.
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