The creation of my Digital Artefact for this subject (BCM 241) which is a Tik Tok account on astrology so far has been a lot of fun to make, however, after taking some time reflecting, I believe there could still be room for even more improvement.
After submitting my pitch and receiving feedback, I had made some changes to my DA which involved:
- Posting at different times (morning, midday, night) to figure out at what time of the day do I receive the most interaction. Out of all the times, it was in the evenings that I found had most interaction
- Ultimately, I started posting consistently in the evenings every few days
However, even after reading the feedback and attempting to create this change on my digital artefact, I still found it difficult to reach my initial goal (which was to achieve as many views and interactions with my media niche as possible and develop a strong online persona). The amount of views and interactions were still very inconsistent.
This led to my first epiphany, that maybe it wasn’t the time of day that was impacting my levels of interaction, that maybe it was the actual content I was producing, and people simply were not that interested.
My other epiphanies included:
- Maybe there is enough astrology out in the media and mine is not creative enough, (not a unique topic and doesn’t stand out as much)
- Is my DA too fun based and could be more factual?
These epiphanies prompted me to do some more research if astrology is already popular in the media, and what there could be more of.
This website, https://izea.com/resources/astrology-influencers-tiktok/ highlights the seven current most popular astrology tik tokers. I came to realise that although some were factual and insightful, the majority were still personas trying to come across humorous whilst utilising astrology as the topic.
After also conducting some ethnographic research, I had come to the conclusion that there are a lot of tik Tok pages like my Digital Artefact, and there is room for mine to stand out more. On my FYP I constantly was watching videos very similar to the videos posted for my DA.
Ultimately, after researching, thinking and observing, I have decided I want to make my DA more insightful and informational on astrology. This would include more facts and daily readings on zodiac signs. This would mean my persona would come across as more informed, I need to emulate these qualities in my DA more.
Overall, whilst I have had a lot of fun creating my DA, the feedback has helped me consistently reflect and shape my project to something better. For the next few weeks, I need to start providing informed astrology content rather than fun content.
ORIGINAL AUDIO:
REFERENCES:
No author (2022), ‘Top 7 Astrology Influencers on Tik Tok’, Izea, viewed 13th September 2022, https://izea.com/resources/astrology-influencers-tiktok/
allegraslovitt.com 