Author Archives: allegraslovitt

Digital production includes the variety of experiences and production processes that lead to the so called, ‘vaporwave’, ‘the glitch’ and ‘remix’, opening up a whole new world in the media and creates the meme life within the internet. The digital media creating a genre of music called Vaporwave, which was combined with a retro visualContinue reading “Blog #2 #BCM112”

In this week’s topic we look deeper into the idea of Marshall McLuhan’s framework ‘the medium is the message’ and come to understand the importance and initial meaning of convergence which is what characterises people’s uniqueness. We explore the way in which the medium that individuals choose to communicate through holds just as much or evenContinue reading “Blog #1 #BCM112”

My Audience Experience The atmosphere was booming of enriched excitement, screaming, yelling, shrieking from left right and centre. Voices of 60,000 individuals moulding into one as they sing the same song. United. It was the night of the Bruno Mars concert. I have honestly never experienced an audience beaming with such positive vibes. Where weContinue reading “Blog #1 #BCM110”

Complex images and their various meanings Dove is accused of racism within a campaign that promotes body lotion. The brand publishes an advert on their Facebook page displaying a black woman turning into a white woman after applying the body lotion. The ad portrays a black woman removing her top and as her top isContinue reading “Blog #2 #BCM110”