In this week’s lecture, we examined the false representations that can be portrayed on media platforms that people then reflect and interpret on in their own way.
Guy Debord’s observation highlights how the so-called ‘spectacle’ is constantly shifting an individual’s collaborations and connections. Pictures put all over the internet heavily influence society’s way of living and personal theories, as in particular advertising shapes brand new, fresh aspirations and yearnings.
Influencers all over social media are a huge example of this theory.
They are paid to basically act and pretend that they thoroughly enjoy a product, posting themselves using it and promoting all the benefits the product comes with. When in reality we only see the ‘best side’ of these influencers and the products they are using.
At the end of the day, they are the people who mould and shape millions of individuals views and opinions despite it potentially being a fake realism.
It’s not like the influencers really WANT to use these products, it is all for the money which then represents a false portrayal of these products.
Social media platforms like Instagram, Pinterest, snapchat, Facebook, etc promote a fake reality compared to what real life really brings. We only see an influencer up, despite all the downs they face which is what ultimately creates the spectacle.
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I thought your blog provided a relevant, credible source which related to this weeks topic allowing a deeper understanding. Your explanation and linking to real events was practise and effective
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A cool thing about this week’s topic is that it can open up people’s perception of the internet, and I think you did a good job of summarising that. When we step back and look at it it’s clear that everything celebrities do is not a reflection of life, but a fantasy, and as you mention they often at times push a product, claiming it helps them or making things more enjoyable. They sell the image of a better life, then they sell a product.
Personally I never thought of it as meme warfare, that to me sounds like an argument between people on reddit, but it’s strange how much memes are actually in everything. Rather I should say memes have become ammunition which personalities, companies, political groups, or even countries, disperse on the internet to push something, be it idea or product.
Something I think you should look at is this concept if you haven’t already. What really blew my mind was the below reading by Ted and Travis, give it a look if you haven’t.
https://firstmonday.org/ojs/index.php/fm/article/view/8290/7202
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